Credit: Wild Africa
Wild Africa is a conservation organization that uses powerful, locally led storytelling to protect Africa’s wildlife and wild spaces. Through billboards, radio, TV, social media, music, and public service campaigns, Wild Africa amplifies African voices to shift attitudes, influence behavior, and reduce threats such as illegal wildlife trade and bushmeat consumption. Operating at a time when Africa’s wildlife populations have declined by 76% in 50 years, their campaigns have reached over 1 billion people in just two years, driving awareness and action for endangered species like Pangolins and Cross River Gorillas. Wild Africa demonstrates how strategic communication and cultural connection can inspire coexistence between people and nature across the continent.
Storytelling offers both wisdom and warning, transforming our collective understanding of the world, and crafting a positive future. Stories can be heard everywhere: around a campfire, shared with a meal, spoken, laughed at and quietly listened to. Or they can be read on billboards, blog posts and social media, spreading awareness and appreciation. So it is with deep reverence for their hopeful stories and powerful conservation campaigns that we welcome Wild Africa into the Alliance – and help to spread their ROAR.
Wild Africa has called for continual protection of Nigeria’s last 100 Cross River Gorillas, one of the most endangered ape species in the world. Photo credit: Wild Africa.
For Wild Africa, storytelling is a powerful tool to protect Africa’s extraordinary wildlife and wild spaces. The organisation and its media partners work to ignite passion, shift public perspectives, and build a collective movement for safeguarding the continent’s natural heritage.
Africa boasts some of the world’s most iconic wildlife and awe-inspiring landscapes. Close your eyes and you can already picture it. In the past 50 years, however, monitored wildlife populations across Africa have declined by an alarming 76%. At this crossroad, Wild Africa stands firm: changing the conversation around conservation is vital so people and nature can thrive together.
Amplifying African Voices
Wild Africa believes that stories should be told by those who know them best: local communities, field rangers, guides, celebrity ambassadors, conservation heroes, etc. Through a bold, multimedia approach, they craft moving billboards, heartfelt radio segments, captivating TV shows (like the one with Dr Mark), dynamic social posts and music that beats with purpose. Their storytelling creates ripple effects.
Dr Mark’s Animals Show. Credit: Wild Africa
The results speak volumes. In just over two years, their continent-wide communication platforms have reached over 1 billion people. In Nigeria, 88% of respondents remembered seeing and being moved by their campaigns.
That’s a real, emotional connection to the shared story of Africa’s wild places. Whether they are raising concern for threatened species, opening our eyes to the impact of illegal wildlife trade practices, or discouraging bushmeat consumption, their work is action-oriented. As the team says, “it has never been more important to change attitudes and behaviour so that people and nature can thrive together”.
Communication Programs
Wild Africa works with various partners to communicate messages through different platforms.
- Billboards: Bold visuals that turn busy spaces into moving stories.
- Radio & TV: Broadcasting vital messages to audiences across the continent.
- Social Media: Shareable, inspiring content that keeps audiences engaged everywhere they are.
Billboard Pangolin Campaign. Credit: Wild Africa
It has never been more important to change attitudes and behaviour so that people and nature can thrive together.
Radio appearance. Photo credit: Wild Africa
- Public Service Announcements: Involving celebrity ambassadors to help extend reach and elevate messages to a broader audience.
- Music for Wildlife: A concert series with African musicians that merges music and wildlife conservation.
- Unsung Heroes: Mini-documentaries celebrating the everyday champions that help transform the future of our planet.
- Dr Mark’s Animal Show: Educating children about wild animals and protecting them for future generations.
Celebrity ambassadors: Nigerian comedian Ali Baba speaks out about the illegal bushmeat trade. Credit: Wild Africa
Doyinsola Ogunye, Conservationist and founder of the Mental and Environmental Development Initiative. Credit: Wild Africa
These campaigns show how we all can get involved. They invite us to learn, empathise, act, and become part of a shared dream: coexistence.
Join the movement to help protect the wild animals and spaces of our planet. Find out more on Wild Africa’s website and on their Instagram and LinkedIn.
Doyinsola Ogunye, Conservationist and founder of the Mental and Environmental Development Initiative. Credit: Wild Africa